Small business, small steps

Don’t over commit to a large customer solution project, break it down to small steps.

CRM for Manufacturing

CRM for Manufacturing doesn’t have to be seen a complicated solution that wont fit into an a standard CRM platform.

What is a customer?

Who do you view as your customers? Your customer is not just the consumer of the end product or service your company sells.

Who should master the customer data, change the conversation!

This is such a typical question regardless of the size of your business. Multiple systems in place each one of them has customer data who should own the customer?

We are where we work

They say you are what you eat, but recently I have come to the conclusion that you are also where you work.

The Customer Experience Play

I am sure this has been done a million times, but I am going to compare our engagements with customers to a playbook for a sports team, more specifically and because I am Australian I will compare it to Australian Rules Football. Every time we interact with a customer be it accidental or as part

Challenge Me!!

How often do we find that that the most senior person in the room comes up with the solution. Does that mean it is the right solution? Does that mean that you can’t challenge them?

Architect or Developer

Are your staff architects or developers, it might not be what you think.