Don’t over commit to a large customer solution project, break it down to small steps.

CRM for Manufacturing doesn’t have to be seen a complicated solution that wont fit into an a standard CRM platform.

Who do you view as your customers? Your customer is not just the consumer of the end product or service your company sells.

This is such a typical question regardless of the size of your business. Multiple systems in place each one of them has customer data who should own the customer?

They say you are what you eat, but recently I have come to the conclusion that you are also where you work.

I am sure this has been done a million times, but I am going to compare our engagements with customers to a playbook for a sports team, more specifically and because I am Australian I will compare it to Australian Rules Football. Every time we interact with a customer be it accidental or as part

How often do we find that that the most senior person in the room comes up with the solution. Does that mean it is the right solution? Does that mean that you can’t challenge them?

Are your staff architects or developers, it might not be what you think.